More than 5,900 trade visitors from 34 countries attended the fair. Major industry players and newcomers showed more than 300 brands featuring their new products and innovations. The event is organized by Spielwarenmesse India Pvt. Ltd., a subsidiary wholly owned by Spielwarenmesse eG.

Besides retailers from all over India, the event attracted 116 buyers from 33 other countries. They came for the first time from countries such as Afghanistan, Burkina Faso, Canada, Chile, Egypt, Italy, Malawi, Palestine, Senegal, and Zimbabwe.

“We’re witnessing a continual rise in international interest in the event. This is also reflected in the number of participants from different nations which, in comparison with previous years, has increased once again,” says Ernst Kick, CEO of Spielwarenmesse eG.

Seminar programs and special areas were a highlight of the show this year. The talks covered topics on current industry happenings, such as toy safety and trends. The special areas and activity zones included the Back to School Pavilion, TrendingNow, and the Sports Arena. Encouraging participants to test creative products, the new Creative Arena also debuted this year. The TrendingNow Pavilion presented the Team Spirit and Just for Fun trends, and featured associated products from India’s toy industry. And, the products reflecting the international Spielwarenmesse trends were showcased for the first time.

Maddie Michalik is the managing editor at leading toy industry trade magazine The Toy Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. She also manages all content for The Toy Book‘s website and weekly newsletter Toy Report, keeping retailers and manufacturers up-to-date on all news, trends, new products, and happenings within the industry. She also assists with creating digital and social content content for The Toy Insider, the leading consumer holiday gift guide and toy review and news website and The Pop Insider, a place where superfans can fuel their fandoms. As a professional toy reviewer and an industry expert, she reports on toy trends and hot products. She has been featured in various regional outlets in the U.S. and Canada. Follow her on Twitter @maddiemichalik.

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