Anheuser-Busch remains the king of beers, ruling nearly 41% of the $119 billion U.S. market for beer and malt-based beverages. But there’s trouble in the consumer market for the iconic maker of Budweiser, Bud Light, Michelob Ultra, Goose Island and dozens of other brands. Americans are drinking less beer and more wine and spirits, while also imbibing alcohol-infused seltzer, cider, kombucha and other potent potables. At the same time, the entire beer industry continues to grapple with the unrelenting rise of craft breweries across the country, which have already captured nearly a quarter of total sales volume. In the latest response to these trends, Anheuser-Busch is upping its ante in the fast-growing hard seltzer market with the launch early next year of Bud Light Seltzer. The company already has two products in the category, Bon & Viv and Natty Light Seltzer, but hopes that leveraging this latest entry against the nation’s most popular beer will give it a leg up on the competition. Bud Light Seltzer will come in four fruit flavors, each containing 5% alcohol by volume, 100 calories, 2 grams of carbs and less than 1 gram of sugar, appealing ingredients among th...